Many organizations face the dilemma of whether to invest in training programs for their employees. This is not new, businesses have to always consider the cost of training versus the benefits. Yatharth Marketing Solutions, one of India’s popular sales training and corporate training , has the answer. Mihir Shah, the CEO of YMS, puts it in perspective. “Training is actually non-negotiable for companies intent on growth. Whether a company is just starting out, or if they have been in the market for a while, training is crucial to make your teams successful. An employee can be at work for 8-10 hours a day. But productivity is about understanding how many of those hours have been effective in realizing organizational goals? And more importantly, how to improve this effectiveness in the shortest possible time?” Companies are dynamic workplaces today, where employees are expected to perform tasks beyond their traditional job roles. The trainers at YMS understand that there is n