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4 Smart Steps on how to manage Sales during times of COVID-19 Lockdown


The coronavirus outbreak has spread chaos across the World. It started from China and is now on the verge of wiping out one-fourth of the World’s population.

Countries like Italy, America, China, Spain, and Germany have already lost a lot of lives. To control their situation the respected Ministers have put their countries in a lockdown.

The Indian Prime Minister Mr. Narendra Modi also decided to put India in lockdown before the death toll converts in big numbers.

Now it is very obvious that during days of lockdown you cannot go to the office and work. That does not mean you cannot work at all.

There are multiple ways on how you can still go on with your business while you sit at home. So here a few ways on how to use this time to continue with your business.

1.Work from home:

This is the first thing that you should do during times of lockdown. Every Sales firm should enforce work from home if they want to get some Sales results.

Give your Salesmen tasks and targets to complete. The Salesmen can sell the products via telephonic means. Now as the head of the Sales team you have to be realistic and give smaller targets than usual.

Ask your Salesmen for daily reports on how many sales calls they have made and how many sales deals they have closed.


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2. Use Digital media:

The biggest blessing during a lockdown is digital media. Today you have well-set businesses that run only on the basis of Social media.

Digital media is the most widely used source for promotional activities. You can use digital media to promote anything.

Even if you sell services in place of products, you can sell your service via webinars and online video applications. Social media provides you with everything you want.

Even on normal days, people have business accounts on almost every Social media application. You can have an account where you can sell your products.

3. Word of mouth: 

In times like lockdown, every single person should put in their bit of work even if you are high levels. So every single person should promote the products being sold via word of mouth.

The biggest benefit of this is that even if you do not get the sale the top buyers will realize that your company is working hard no matter what.

Buyers like to see efforts put behind a product. It makes them feel emotionally connected. So make people realize that nothing can stop you from selling your products.


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4. Put your products on discounts:

The Sales market gets really tight during times like these. So as a Sales company, you have to make changes that will attract customers.

Putting your products on discounts or giving offers is a bonus point for your customers. Don’t give large discounts but give manageable discounts.

You need to cut prices to get your products sold in the market. If you do not wish to give discounts you can offer that is non-chargeable.

To conclude all I would say is don’t think you cannot do Sales if you cannot come out of your house. Products can be sold from anywhere.

It all depends on how you want to use the resources provided to you. Be smart and make changes to your sales strategy.

If you do want more ideas like these on how to keep the business going you can let me know in the comment section.


Source: https://www.yatharthmarketing.com/manage-sales-during-covid19-lockdown/

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